Webinar to Address AI's Impact on Third-Party Marketing Script Security
Reflectiz and Taboola will host a webinar discussing the escalating risks of unvetted third and fourth-party scripts on websites, amplified by AI.
Reflectiz, a web exposure management platform, has announced a joint webinar with Taboola titled "Securing Third-Party Marketing in the AI Era." Scheduled for July 8th, the session aims to address the growing challenge of managing third and fourth-party scripts that are often introduced by approved marketing vendors without explicit security team review.
The proliferation of these scripts is exacerbated by the rapid advancements in Artificial Intelligence, which are accelerating the expansion of unvetted code on websites. This invisible layer of execution poses significant risks, including data leakage, regulatory non-compliance, and potential security vulnerabilities, often outpacing the capabilities of traditional point-in-time audits.
The webinar will feature insights from Idan Cohen, CEO and Co-Founder of Reflectiz, who brings extensive experience in cybersecurity, and Omri Ariav, Director of Product Management at Taboola, who oversees the data layer for a platform serving over 600 million daily active users and is involved in Taboola's AI transformation.
"Security teams approve a vendor list. They don't approve what actually loads in the browser," stated Idan Cohen. "One marketing tag can pull in a chain of third and fourth parties nobody vetted, and AI is making that chain grow faster than anyone can audit by hand. This session is about closing that gap, so marketing and security finally work from the same picture of what's running on the site."
Attendees will gain practical knowledge on identifying secure and transparent ad tech solutions, understanding the risks associated with complex script chains, and learning a three-step framework for effectively managing their web supply chain. The goal is to foster better alignment between marketing and security teams regarding website operations.
Reflectiz's platform provides an external perspective on all scripts and third parties operating on a company's website. It continuously maps the client-side attack surface, identifies risks in context, and assists security and compliance teams in bridging the gap between approved vendors and actual website execution, thereby validating security postures against assumptions.
The session is particularly relevant as AI-driven marketing technologies become more sophisticated, potentially increasing the attack surface and the complexity of managing third-party risks. The webinar aims to equip organizations with the necessary tools and understanding to navigate these challenges effectively.
Registration for the webinar is open, offering a timely opportunity for professionals to enhance their understanding of web supply chain security in the evolving AI landscape.