FTC Bans Data Broker Kochava from Selling Location Data Without Consent

The Federal Trade Commission (FTC) has reached a settlement with data broker Kochava, which will ban the company and its subsidiary, Collective Data Solutions (CDS), from selling precise geolocation data without explicit consumer consent. The FTC's charges alleged that Kochava unlawfully collected and sold location data from hundreds of millions of mobile devices. This ban aims to protect consumers' privacy by preventing the unauthorized sale of their sensitive location information.